Thursday, March 19, 2009
Using media to connect the global and local is the expertise and creative vision that our newest Board Member, Trina DasGupta, brings to the table. We are so grateful she has joined the TruthAIDS family.
Trina DasGupta is a new media & youth marketing consultant, currently working with South Africa’s largest youth NGO, loveLife, to develop media-based engagement models to address the social determinants of HIV. On this project, she has also created the world’s first cell phone-based social network dedicated to youth empowerment & HIV prevention. Trina’s other clients include the Kaiser Family Foundation, Voxiva Inc., Going.com, Planned Parenthood Federation of America, the American Democracy Institute, and the Democratic National Committee’s “Trailblazers” Young Trustee Program.
Prior to consulting, Trina worked for MTV Networks as the Manager of Integrated Marketing & New Business Development, developing creative concepts that brought in over $31 million in new revenue in less than two years. In this role, her clients included Coca Cola, Cingular/AT&T,
Dunkin’ Donuts, Intel, JCPenney, Kohl’s, Sharpie, and Starburst, among many other top consumer brands. She has also worked on Viacom and MTV International’s sexual health campaigns, Know HIV/AIDS and Staying Alive.